Anyone can build a website. But just because you can, doesn’t mean you should. Like everything, there’s a right way to go about promoting your business on the web and a wrong way. Get it wrong and you could actually do your business more harm than good. Far from saving money, you’ll be denying yourself the extra bookings a professionally designed gite website could bring.
Rest assured, if you’ve never built a website before, you’re far more likely to create a monster than a masterpiece. Or something that looks like a million other websites.
What you gotta ask yourself is…
Even if you’re not a total newbie, it’s worth asking yourself if you’re the best person for the job. In fact, it’s worth asking yourself a whole raft of questions…
Do you have the technical skills? A good eye for detail? A sound sense of design? A way with words? A feel for typography?
How much thought have you given to your navigation? Can people find what they need in a flash? Are your page titles clear and obvious? Is your page layout consistent from one page to the next?
We’ve only just begun
What about your picture selection? Does your home page entice people in? Are you hiding your best images in a gallery most people won’t see? Do you have enough photos? Or too many? Do they show your property and location at its best?
Does your website work as well in Internet Explorer or Google Chrome as it does in Firefox? How does your site look on an iPad? Or a mobile phone?
Have you backed up your site? Is it protected against malware? Is it secure? Is it bang up to date?
The list goes on. Creating a gite website that’s worth its pixels is a lot more work than most gite owners realise. If you’re tempted to try it yourself, or if you already have and now you’re wondering how to improve on what you’ve got, here’s a word of advice.
Don’t. Do yourself a favour. Get wise to GiteWise.
Your business will be all the better for it.